Move towards the top of Google by optimizing your website organically. Organic listing show up in search results at no cost so they are important.
You don’t have a high chance of getting traffic you are on page 2 or beyond in the search results.
For example if you own a Boating Supply Store in Seneca SC, you would want to rank well for the search term “Boat Supplies Seneca SC”
If you optimized your site you’ll move closer to page one of search results.