upstate sc web design

How you can make your website rank better

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Here are some possible reasons your website isn't showing up when you search for popular keywords.

Bad SEO - If your site is not optimized you can get lower rankings.  If you use descriptive page headings, urls and titles it will improve how you rank.

Poor or Thin Content - Descriptive content that explains your product or service in detail will increase the odds that a keyword search has matching content on your site.  If you get calls or emails asking the same basic questions on a repeated basis then you should reevaluate the material on your website.  

Lack of Backlinks - The amount of incoming links from high quality sites will make a big impact on how you rank.  This can be from a professional blogger, social media or a reputable business directory.  It's a good practice to post content or blog on your website and then link to it from social media.  This gives you a presence on both and drives traffic back to your website.

Errors or Outdated Design - An older website that generate errors can impact how search engines rank the site.  It's also extremely important that you have a responsive design that adapts and is easy to read on a phone or tablet.  If your website requires you to zoom and pan around on a phone then it's not a responsive design.  As much as 50% of traffic comes from smartphones and tablets now so if you only focus on what your website looks like on a computer then you are missing half of your target audience.

Is Your Website Hurting Your Business?
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