Ranking in regular Google search results without paying for advertising is an organic search result.
Most sites that do not have good Search Engine Optimization won’t rank on page one for your related keywords.
For example if you have a Souvenir Store in Hartwell GA, you would want to rank well for the search term “myrtle beach souvenir stores”
If you want to be on page one instantly you may want to look at Google Ads. We cover that in the next section.