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How Can You Make Your Website Rank Better?


Here are some possible reasons your website isn't showing up when you search for popular keywords.

Bad SEO - If your site is not optimized you can get lower rankings.  If you use descriptive page headings, urls and titles it will improve how you rank.

Poor or Thin Content - Descriptive content that explains your product or service in detail will increase the odds that a keyword search has matching content on your site.  If you get calls or emails asking the same basic questions on a repeated basis then you should reevaluate the material on your website.  

Lack of Backlinks - The amount of incoming links from high quality sites will make a big impact on how you rank.  This can be from a professional blogger, social media or a reputable business directory.  It's a good practice to post content or blog on your website and then link to it from social media.  This gives you a presense on both and drives traffic back to your website.

Errors or Outdated Design - An older website that generate errors can impact how search engines rank the site.  It's also extremely important that you have a responsive design that adapts and is easy to read on a phone or tablet.  If your website requires you to zoom and pan around on a phone then it's not a responsive design.  As much as 50% of traffic comes from smartphones and tablets now so if you only focus on what your website looks like on a computer then you are missing half of your target audience.

What is a Responsive Website Design?

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A responsive website adapts to the resolutions of just about any device.  This means your clients can easily read content on a computer, tablet or smartphone.  If your website was designed before responsive (mobile friendly) sites were popular then it makes it very difficult for people to use your site with a mobile device.  This means they will have to "pinch and zoom" content on every page.  It also makes contact forms and other features very difficult to use.

 

Why should I care?

Today as much as 50% of web traffic comes from tablets and phones.  If your site is not easy to navigate, chances are your competitor's website is.

 

Does it requre I redesign my website from scratch?

Not always!  There are some software addons that can make a website mobile friendly.  It is of course always recommened to make sure your site is responsive when you begin any new site or website redesign project.

 

How can I tell if my website is responsive?

This website http://responsivedesignchecker.com/ will allow you to enter your website and see how it looks on all popular devices.

 

Can you help me with my website to get it responsive?

Please use our contact form so we can evaluate your options.  There is never a charge for an estimate.

 

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