So what exactly is an organic search result? When you rank in Google without paying for advertising this is called an organic listing.
Most sites that do not have good Search Engine Optimization won’t rank on page one for your related keywords.
Ultimately you will want to try and rank on page one for keywords that are likely to find your business.
For example if you own an dance studio in Anderson, you would want to rank well for the search term “anderson sc dance studio”
Very few people go beyond page one of Google results.