Your website content can be improved to be more relevant to keyword searches for your particular business.
For Example: If you own a gift shop in Anderson SC, where do you show up when searching for “anderson sc gift shop”?
Your website can even be found by searching for a particular product or service when it’s properly optimized.
This process is called SEO or Search Engine Optimization.
It’s cheap! You can have a successful Ad for as little as $5 a day!
You can target your audience with a geographic radius.
You can be more specific and target your ads at people who have a certain interest.
For example, if you sell sports beverages you can show ads to only those who have an interest in sports.
Ads increase traffic back to your website and help your organic SEO.
Let’s get nostalgic for a moment to understand Google. We should identify it as the “Yellow Pages” of modern times. Instead of a phone book people use Google to find products or services.
A Google Ad Campaign requires more labor and budget compared to most social media advertising but can pay off big with new customer leads.
Some dislike the concept of PPC (Pay Per Click) Ads but in reality one new client could pay for your advertising for the month.